Crossing borders with Pierre-Antoine Larrera de Morel
Crossing borders with Pierre-Antoine Larrera de Morel – Wrapping up our great Monday lineup, we have another episode of #CrossingBorders. Host, Stephanie Hensler is joined by STid’s VP of Global Sales, Pierre-Antoine LARRERA DE MOREL.
During the conversation, Stephanie and Pierre discuss:
- Pierre’s background
- Some background on STid
- The decision that made US expansion possible
- How STid works with US Manufacturers
- Making readers that are compatible with all OEM systems
- What STid had to do before expanding into the US
- The service and expectations challenges and differences in the US and Europe
- Some ways in which STid has overcome their challenges of crossing borders
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